Make Waves 26

Agenda

Two days, three programmes: hands-on workshops on Monday, a dedicated partner track alongside them, and the main event on Tuesday. Pick one below to build your own day.

Limited spots on The Current, booked when you register. Partners day — invitation only. Agenda subject to change.

Tuesday - Main event, 14 sessions

  • 08:30 – 10:00

    Doors open: registration & networking

  • 10:00 – 11:30

    Stage 1Keynote

    Make Waves '26 keynote

    • Fabian Veit

      Chief Executive Officer · Make

    • Darin Patterson

      VP Product Advocacy and Market Strategy · Make

    • Demetre Shanshiashvili

      Head of Product · Make

    • Anastasi Horňáková

      Head of Product · Make

    • Elena Sofia Desiati

      Product Manager · Make

    • Patrik Šimek

      Chief Technology Officer · Make

    • Peter Trenkner

      Head of Product · Make

  • 11:30 – 12:00

    Break

  • 12:00 – 12:45

    Stage 1It's all about the Product

    Product release highlights

    Come see this year's product highlights in action: new Make AI Agents, new ways to build automations with Maia by Make or from Claude or ChatGPT, the most wanted scenario upgrades, and the visibility and governance that make automations and agents production-ready.

    • Valery Mezencev

      Product Marketing Manager · Make

    • Hedy Lemus Bird

      Senior Product Designer · Make

    • Irina Vasilkova

      Product Marketing Lead · Make

  • 12:00 – 12:45

    Stage 2Use Cases and Impact

    From task efficiency to agentic process transformation: reshaping value creation

    While "everyday AI" tools have boosted individual productivity, true operational transformation requires moving beyond desktop agents to headless agentic process redesign. In this session, discover how we are advancing from task-level efficiency to reshaping value creation by elevating our workforce, agentifying multi-step processes, and building a scalable, composable stack. Using Make and Celonis, our core processes run headlessly: autonomous, context-aware, and continuously executed by AI agents rather than human-driven prompts. Employees shift from manual execution to system supervision, and our primary success metric moves from individual Return on Task to enterprise Return on Process.

    • Maximilian Reithmann

      VP IT & Systems · Celonis

  • 12:00 – 12:45

    Stage 3It's all about the Product

    Your automation is only half the story: Process Intelligence, live in Make

    Automation shows what ran, not how the whole process performed across systems, people and agents. Process Intelligence brings end-to-end process data and the manual work in between, showing where time is lost, where work breaks down, and what improvement will matter most. See how an observed bottleneck becomes an actionable opportunity, and how Make can turn that insight into action, live.

    • Franklin Christuraj

      Value Engineer · Make

    • Bertram Lutz

      Head of Go-to-Market Innovation · Make

    • Elena Sofia Desiati

      Product Manager · Make

  • 12:45 – 13:45

    Lunch

  • 13:45 – 14:30

    Stage 1It's all about the Product

    Both, not either: blending AI and no-code to ship 10x faster

    Shifting to AI-led building with Make helped ship automations 10x faster without giving up reliability. It's not vibe coding or no-code, it's both, letting each do what it does best.

    • Gal Zohar

      Chief Data Officer · Skai

  • 13:45 – 14:05

    Stage 2Use Cases and Impact

    The agent harness is now a Make scenario with monday.com

    Discover how monday.com brings AI agents directly into the workspace as true digital teammates. Learn how simply tagging or mentioning an agent inside monday.com triggers real-time, cross-app execution, all powered by Make scenarios running under the hood. Walk away with a concrete blueprint for embedding Make-driven AI into your daily operations.

    • Daniel Hai

      Lead Product Manager · monday.com

  • 14:10 – 14:30

    Stage 2Use Cases and Impact

    From potential to practice: how Gelato transformed their customer journey with AI

    What does it actually take to move AI from an exciting possibility to something that improves the customer experience? In this candid fireside chat, Customer.io and Gelato unpack their journey translating AI ambition into practical marketing and customer experiences powered by Customer.io and Make. They'll cover where Gelato started, how they evaluate high-impact AI opportunities, what worked, what failed, and where Make fits as the orchestration engine behind every customer touchpoint. Walk away with a practical perspective on responsible adoption, measuring impact, and building the confidence needed to scale AI.

    • Stefano Iachella

      Senior Customer Success Manager · Customer.io

    • Andrew Richardson

      Brand and growth lead · Gelato

  • 13:45 – 14:30

    Stage 3Adoption & Governance

    Trust, but verify: governing AI automation from build to decision

    AI-powered automation gives teams incredible leverage… until someone wonders what happens if it hallucinates and takes down production. Jeff Arnold, a 20-year automation veteran running a Make-first agency, shares the governance playbook his team built to operate confidently at scale: naming conventions and audit trails, automated monitoring and error triage, and a living "corporate brain" that captures institutional knowledge as it's created. Then he tells the story of the day it was truly tested. Walk away with concrete practices for building AI automation you can trust, not just adopt.

    • Jeff Arnold

      Founder & President · 4Spot Consulting

  • 14:30 – 14:45

    Break

  • 14:45 – 15:30

    Stage 1It's all about the Product

    Agent architecture 101: the patterns that separate demos from systems

    Most AI agent demos impress in a meeting but fall apart when they meet the real world. This session takes a live use case beyond the demo, unpacking the architectural patterns, guardrails, and design decisions needed to make agents reliable, composable, and production-ready. We explore how to move from isolated agents to systems where agents, workflows, and humans work together, and what separates "it works" from "it scales".

    • Diederik Martens

      Founder · Chapman Bright

    • Benjamin Potet

      Customer Experience Solution Architect · Make

  • 14:45 – 15:30

    Stage 2Use Cases and Impact

    ElevenLabs + Make: how Stellantis &You deployed voice AI at scale

    What does it actually take to move voice AI from a scrappy pilot to 25,000 calls a month? In this fireside conversation, Stellantis &You dealer group sits down with ElevenLabs and Make to unpack their journey building a voice agent that handles real customer calls. From the early cost-saving pilot to a deterministic, production-grade system integrated deeply with their business systems. They'll cover what changed as the technology matured, where Make fits before, during, and after every call, and what's coming next in the world of voice agents. Walk away with a clear picture of where to start today and where this is all heading.

    • Kate Kawa

      GTM Lead · ElevenLabs

    • David Male

      Head of Transformation · Stellantis &You UK

    • Conor Power

      Digital Process Improvement Manager · Stellantis &You UK

    • Alex Hinkle

      Value Engineer · Make

  • 14:45 – 15:30

    Stage 3Adoption & Governance

    Things you've got wrong about scaling AI

    "An AI pilot that works is one rollout away from being scaled" is the most expensive misconception for any company. This talk is about the fight that comes after "we believe in AI and automation": getting the leaders to say yes to AI transformation. That fight plays out in three conversations — about architecture, value and people — and all three share the same trap: mistaking an early good sign (high spend, a working build, a hit milestone), for the actual outcome. This talk is about what we learned while we busted those myths at Enpal.

    • Luis Alexander Dölle

      Principal Tech Enablement · Enpal

  • 15:30 – 16:00

    Break

  • 16:00 – 16:45

    Stage 1It's all about the Product

    Make + OpenAI: from pilot to production

    This session constructs a multi-agent system live on Make + OpenAI, deciding agent boundaries and where state lives, then deploys it: versioning without breaking runs in flight, and monitoring whether it's still right, not just whether it ran. The system gets broken on purpose, live, revealing habits that separate an agent that survives from one that quietly breaks.

    • Tilman Resch

      GTM Account Manager · OpenAI

    • Sonja Alushi

      Software Engineer · Lufthansa Industry Solutions

  • 16:00 – 16:45

    Stage 2Use Cases and Impact

    Building websites at scale in the agentic era with Webflow and Make

    Building powerful websites and digital experiences used to mean choosing between no-code speed and developer control. That trade-off is disappearing. With Source by Webflow code is at the center so agents can build, ship, and optimize alongside humans, not just respond to prompts. This talk explores what agentic development actually looks like in practice, and how Webflow and Make combine to automate marketing workflows at scale: governed, composable, and built for teams working with agents as real teammates, not tools.

    • Karleigh Dowell

      Manager, Solutions Engineering, EMEA · Webflow

  • 16:00 – 16:45

    Stage 3Adoption & Governance

    The automation was perfect. The humans were not.

    A live AI system assessing promotion applications across 15 UK Universities, built on Make. It ran perfectly in testing. This session covers the two places it broke in production — one inside the model, one in what it asked of people — and the audit you can run on your own automation.

    • Madelaine Swift

      Systems Lead · WHEN equality

  • 17:00 – 17:45

    Shuttles from Cubex to Martinický Palace

  • 18:00 – late

    Party at Martinický Palace

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